Most would say why do you need this device if you already have an Alexa or Google device. During our “stay home” orders, we tried using Alexa and Google to set reminders for our kids to do homework, activities and chores and it just didn’t work effectively. So I heard about Tochie and how it can personalize in your voice and has a intuitive app for creating a personalized schedule for reminders. This was a game changer in our household. Kids have more fun with the personalized messages. Also another HUGE benefit that I can see for my parents who don’t speak English is now they can hear messages in their own language. I don’t have to call them constantly to remind them to do this or that. We can also send surprise messages to keep them engaged. Perfect for all ages frankly, not just kids and seniors.